por KDB & Asociados
13 Sep 2025
E-reputación

Solis Case

In the face of a coordinated attack involving fake negative Google reviews, a high-end Swiss brand turned to KDB & Associés to preserve its image, reassure potential customers, and restore its digital credibility.

Through a targeted approach combining abusive review removal, strategic de-indexing, SEO content creation, and full OSINT mapping, we reestablished a stable and credible online presence for the brand.

Our Approach: Fast, Discreet, Multi-Layered

This case illustrates our ability to act swiftly and tactfully in high-stakes situations involving trust erosion, reputational sabotage, and direct business impact. Our methodology blends advanced technological tools with hands-on, strategic human support.

  • Automated detection and OSINT analysis of review patterns
  • Removal requests based on platform abuse documentation
  • SEO-positive content deployment across multiple high-authority domains
  • Reputation repair through brand trust reinforcement and digital alignment

Case Details

  • Client: Premium Swiss brand (luxury sector)
  • Location: German-speaking Switzerland
  • Period: Q1 2025 (completed in 6 weeks)
  • Type of assignment: Fake review mitigation, SEO credibility strategy

Initial Situation

The "Solis Case" is a textbook example of an online reputation crisis. A premium Swiss brand in the luxury segment was targeted by a flood of fake Google reviews over several weeks. Anonymous, defamatory, and baseless comments were posted en masse, with the clear intent of damaging the brand’s credibility among its prospective clients and partners.

Action Plan Deployed

1. Detection and OSINT Analysis

  • Automated monitoring flagged the unusual review activity
  • Source analysis identified patterns and amplification networks
  • Platform abuse evidence was collected and documented

2. Targeted Review Removal & Reputation Repair

  • Formal removal requests submitted to Google with supporting evidence
  • Strengthening of business profile trust signals across Google & LinkedIn
  • Strategic dilution of harmful content on search results pages

3. Editorial Strategy & Positive Content Creation

  • SEO-optimized articles aligned with the brand’s premium positioning
  • Content distributed on high-authority, industry-relevant platforms
  • Publication of factual responses and reassurance messages for real customers

4. Brand Structuring & Digital Realignment

  • Optimized presence on Google Business and LinkedIn
  • Boosted brand credibility with third-party references
  • Creation of a coherent and reassuring narrative across all touchpoints

Results Achieved (in 6 Weeks)

Objective Result
Review rating recovery Improved from 2.3 to 4.4 stars
Visibility of fake reviews Significantly diluted on first search pages
Content creation 10+ positive SEO assets published
Brand trust perception Restored and realigned with offline reality
Sales impact Upward trend resumed post-crisis

Client Testimonial

“We had invested everything in our brand image. In just a few days, it collapsed due to fake reviews. KDB & Associés not only stopped the bleeding, but helped us bounce back stronger than ever.”

Why This Case Matters

  • It shows how fragile digital trust can be when under coordinated attack
  • It proves that technical expertise must be paired with strategic communication
  • It demonstrates that fake reviews can be neutralized when treated correctly
  • It highlights the importance of ongoing reputation monitoring and control

Our Commitment

Online reputations can be undermined overnight by manipulated signals — but they can also be rebuilt with the right mix of strategy, precision, and discretion.

At KDB & Associés, we apply a bespoke, confidential, and results-oriented approach to every client mission. Our focus remains unwavering: measurable impact, reputational resilience, and elite execution.

Solis Case
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